The Race for a New Game Machine

The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles--how David Shippy and his team of top-notch engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. It's a thrilling, all-or-nothing race to deliver the industry's fastest chip in record time. At stake were the livelilhoods--and sanity--of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony.

 

The tough road to market started in 2001 when Shippy assembled the talent to design the chip for Sony's hotly anticipated PlayStation 3 game consle, planned for a late 2005 release. In 2003, a gigantic wrench was thrown into the operation in the form of Microsoft--the software behemoth wanted the STI team's microprocessor for its own Xbox 360 and targeted Christmas, 2005, as well. As they desperately served two masters, balancing Microsoft's "victory or death" attitude and Sony's slow patience  and caution, Shippy and his team endured 80-hour workweeks, flaring tempers, crumbled friendships, despair--and finally triumphed.

 

The Race for a New Game Machine is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. Driving the technical accomplishment was the bold vision that inspired the designers at STI, and throughout the book David Shippy and Mickie Phipps reveal the leadership lessons they drew from this experience, including team motivation, fostering innovation, and demanding hard work while encouraging fun.